Wednesday, 5/23/2007
11:45 AM - 12:15 PM
Level: Technical - Intermediate

Adobe's Extensible Metadata Platform (XMP) was one of the first technologies to implement RDF. Today, virtually any media that is touched by Photoshop or the Creative Suite contains XMP metadata. Adobe's XMP technology is enabling more engaging experiences with digital media such as tagging digital photos, interoperability with asset management systems, non-destructive editing, and digital rights expression. Learn how XMP is a catalyst in engaging standards communities, partners and developers across the ecosystem. For more info on XMP: http://www.adobe.com/xmp

Gunar Penikis is Senior Product Manager for Adobe Bridge and Adobe XMP at Adobe Systems Incorporated. He is responsible for defining platforms and products that empower the creative community to better manage media assets and workflow, enabling them to more efficiently express their vision. He has collaborated with international standards groups within the creative and publishing communities such as IDEAlliance, IPTC, PRISM, DISC, W3C, and Creative Commons to build awareness and drive adoption of metadata technologies. Previously, he was Product Manager for Adobe's Asset Management and versioning technologies. Gunar holds a Bachelor of Science degree in Engineering Physics from Queen's University, Canada, and a Masters degree in International Business Administration from York University, Canada. He has been a featured speaker at industry events at more than 15 international conferences, demonstrating technology for audiences of over 3,000 attendees, including IFRA, Digital Asset Management Symposium, Global Society for Asset Management, Nexpo, Xtech and Seybold.